Savannalee Hodgkinson
In the world we currently live in we are flooded with Temu and Shein advertisements and hauls. Either you are on the side of intense minimalism fiercely rejecting fast fashion or are an enthusiastic explorer of this mass of products.
Take a second and close your eyes, imagine all the inhabitants in your home closet, your shoes, bags, jackets, hats, all of it, even the forgotten clothes you insist you will one day again fit into. Imagine walking out of your house wearing every single garment you possess. A scarlet letter screaming out your consumption. Where does all our clothing end up when it is thrown away? While our disposed clothing is out of sight, it should not be out of mind. We cannot afford to live in a throw-away culture because the things we have thrown away end up somewhere in our environment polluting it.
The cost of fast fashion is one of its largest attractions. I could purchase a new closet full of clothes from a site like Shein for a fraction of what it would cost at a local store (with the exception of those sneaky import taxes). But is it worth it when fast fashion clothing is made to expire after a measly seven wears? I think for many South Africans, the answer is yes because we cannot pass up the opportunity to wear affordable fashion-forward clothing that dupes trends seen in international Fashion Weeks. However, we cannot ignore the horror stories associated with fast fashion brands, from their brutal impact on the environment to inhumane, racialized, and forced labour practices. Around 75% of clothing ends up in a landfill while it is still in a wearable condition and at the current rate of clothing being made, the fashion industry is contributing to 20% of wastewater and 9% of microplastics found in the ocean every year. With clothing production and consumption at an all-time high, we must consider the sustainability of our fashion choices.
An Alternative
Enter thrifting, the practice of purchasing and selling second-hand clothing thereby extending the lifespan of clothing that would otherwise end up in a landfill. Thrifting is not a new concept in South Africa, or indeed globally. If you walk through the Johannesburg city centre or any other areas of informal commerce, you would likely see someone selling second-hand clothing in a huge pile on the side of the road. This is at its core, what we call circular fashion that makes our consumption more sustainable.
Ironically, some individuals are purchasing more clothes than they normally would, knowing that they can sell them second-hand and get a portion of their money back. This kind of practice juxtaposes the concept of sustainable fashion as it focuses on profit-making as opposed to supporting a circular fashion economy where the life of existing clothing is extended. Thus, there are hidden environmental costs associated with thrifting that one should be aware of if they are thrifting with sustainability in mind. Another consideration would be the environmental footprint associated with the packaging and transportation of single clothing items thrifted online. Transport is one of the largest contributors to greenhouse gas emissions, and if you are buying a single second-hand clothing item that needs to be packaged (think of the resources that go into packaging) and then transported across the country, that does not scream eco-consciousness.
Some thrifters are cautious to thrift products that are not associated with fast fashion brands. If this becomes a primary principle of thrifting, does that not mean that such clothing will end up in landfills anyway since they may not be purchased second-hand? Other challenges to thrifting include COVID-19 leaving a lasting impact on the importance of hygiene and many individuals have a perception of second-hand clothing carrying germs, however, all these clothes need is a good wash before wearing them, just as new clothes do. Secondly, purchasing second-hand comes with a fear of being scammed, particularly when you are purchasing from Instagram thrift stores where the clothing you have purchased may arrive in a very different condition to what you were expecting. Thus, credible stores like Yaga and physical stores where people can have a tangible experience with the clothing they want to buy are recommended.
A final thought
Thinking about the impending doom of our environment can send one into a panic attack and one person alone doing everything perfectly for the planet is not going to save it, but if we all start doing better things with the planet in mind, we can make a change. So next time you want to order something from a fast fashion website, or buy shoes simply because they are on sale, give it a second thought.